Softerfields Fieldbook
Fieldbook 001

Softerfields
Partnerships

A quiet guide to working with us across listening, writing, city culture and small rooms.

Prepared for [Brand / Partner Name]

01 / World

A culture house for people who still believe in entering things slowly.

Softerfields is a rebellion against the algorithm.

We gather around records, writing, cities, food, film, design, books and the quieter details that shape how people live. The work sits between editorial, hospitality and community.

For brands, this is not a space for loud sponsorship. It is a way to appear with context, taste and a sense of care.

02 / Formats

A few ways to enter the room.

Listening Sessions

Record-led gatherings shaped around albums, context, drinks, scent and conversation. Built for attention rather than noise.

Fieldnotes

Editorial writing on taste, culture, music, cities, design, travel, fashion and the habits of noticing.

City Guide

A growing regional guide to places worth paying attention to, from cafes and bars to hotels, galleries, restaurants and shops.

Private Rooms

Small breakfasts, salons, previews, dinners and cultural briefings for selected communities, clients or guests.

03 / Audience

Not mass. Specific.

A small but intentional community of culturally curious people across music, design, hospitality, art, fashion, travel and creative work.

The value is not only reach. It is trust, fit and the feeling that the brand belongs in the room.

[000]Backrooms and newsletter members
[00]Average guests per gathering
[05]Core cities in the guide
[00%]Creative, design and culture audience

04 / Partnerships

Possible structures.

Presence

  • 1 co-presented listening session or private room
  • Partner mention across event page and guest communications
  • Light social documentation
  • SGD [x,xxx]

Context

  • 1 co-presented gathering
  • 1 Fieldnotes editorial feature
  • Newsletter and social storytelling
  • SGD [xx,xxx]

Worldbuilding

  • Multi-format collaboration across event, editorial and city guide
  • Custom cultural concept and programming
  • Photography, recap and selected asset usage
  • From SGD [xx,xxx]

These are starting points. Each collaboration should be shaped around the partner, the city, the room and the kind of attention we want to create together.

05 / Contact

For brands that want to enter the room properly.

Emailsofterfields@gmail.com

Websitewww.softerfields.com

Instagram@softerfields